It’s a very busy time for calendar companies, with 2018-dated products now on display in most retailers ready for the Christmas rush, where they will be snapped up as presents for friends and family. For Carousel Calendars, looking at their sales to all high street retailers reveals that the publisher’s diverse range of products has produced a Top Ten Bestseller list that is weighted in favour of licensed product but still includes strong in-house and generic titles:
1. Mum’s Fabric Planner
2. Eric the Penguin Slim
3. Amazing Planet Wall
4. Country Companions Slim
5. Garden Days Week-To-View Planner
6. The Times Sudoku Box
7. Guess How Much I Love You A3 Planner
8. RSPB Birds Slim
9. RSPB British Garden Birds Wall
10. Wacky World of His, Hers and Theirs Slim Planner
With their making up almost half of the top ten list, planners are a clear popular buy, no doubt due to providing everything that’s needed to keep track of a busy household, such as multiple columns to record each family member and offering larger than usual writing space in each date box. They are available in a wide range of formats, from slims to the large A3 planners, and week-to-view options alongside the standard month-to-view layouts.
As a long-standing, traditional format, slim calendars continue to be a top-seller year after year, with the appeal being their convenient size, allowing them to hang neatly on kitchen walls or noticeboards.
In terms of content, familiar and homely titles like Mum’s Fabric, Country Companions and Garden Days are firm favourites. Sudoku puzzles also prove that their attraction hasn’t waned, particularly as the box calendar is content-rich, offering 365 puzzles of varying difficulty to last through the whole year.